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Barr. Akinwunmi (third from right) with some members of the NFF Media and Publicity Committee at the inauguration in Lagos on Monday.

NFF harps on importance of Media

  • Inaugurates Media and Publicity Committee

By George Aluo

The nation’s soccer governing body, NFF has declared that partnering with the media is one aspect of its operation that is of great importance.

Speaking while inaugurating the soccer federation’s Media and Publicity committee in Lagos on Monday , 1st Vice President Barrister Seyi Akinwumi who stood in for the President Amaju Melvin Pinnick said football is first and foremost a media event.

In his words: “Football is a game, it is a business and it is a passion, but ultimately, it is a media event. The present NFF administration appreciates the importance of media and media activities around the football business, and I must also thank the members of this committee, eminent individuals all, for agreeing to serve Nigerian Football.

“Sincerely speaking, there could not have been a better time to get this critical committee up and running than now when the FIFA World Cup, the biggest single-sport festival that happens every four years, is right by the door.”

Akinwumi stressed that he was impressed with the calibre of individuals in the Media and Publicity committee and their commitment to serve Nigerian Football.

Akinwunmi further used the opportunity to dispel the notion in some quarters that the NFF Executive Committee is doing the whole job of running Nigerian Football. “People see the Executive Committee as the know-all and be-all. That is not so. Empowering our committees to work is something we have been doing all along and which we intend to even improve on going forward,” he said, while enjoining the committee to work closely with the NFF Communications Department for synergy.

Responding, Ms. Aisha Falode, vice chairman of the committee (in the absence of the chairman, Hon. Suleiman Yahaya-Kwande) thanked the NFF 1st Vice President for his kind words on the importance of the media, while emphasizing that a vibrant media committee is germane for any Football Federation that is committed to taking its brand beyond the field of play.

She noted that as the Super Eagles head to Russia for the FIFA World Cup, the NFF needed to partner strongly with the media more than ever before.

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